Affiliate marketing is internet marketing where an affiliate is rewarded for every visitor or customer provided
through his effort. Affiliate marketing is one of the best ways to make money online.
Affiliate marketing uses search engines, e-mails and websites to drive traffic to another website.
Affiliate commission based on pay-per-click, pay-per-signup and pay-per-sale. The commission for every
activity is fixed.
Affiliate marketing gives many advantages to merchants, marketers and customers.
Following are the pros of Affiliate marketing:
Merchants/Sellers can sell their products and services through Affiliate marketing at high rate than normal.
The only thing for seller to do is to keep track of high traffic websites and where their products and services
best fit to get more and more customers and sales. Affiliate marketing makes it easy for merchant/seller to get
more and more customers without spending too much time and without work very hard. The banner ads are
very good way to attract customers to your site than simple text ads.
Affiliate marketer/affiliates/publishers can earn some extra income through affiliate marketing in an easy way.
They place ads of different companies on their site and get commission when customers go to certain site
through their site. They have no need to invest anything in marketing and worry about sales. They only have to
promote merchant’s products. They are the way between merchants and customers.
Customers benefit from affiliate marketing by getting their problems solved easily. They can easily find their desired site.
As affiliate marketing has many advantages but it also has disadvantages.
Following are cons of affiliate marketing:
Merchants have to pay high costs for his/her product to get advertised. Sometimes they don’t get enough sales
but still they have to pay the costs. Some affiliates mislead customers to get high commission and merchant
has to suffer it and they may lose their customers. Many fraud people affect genuine merchants because when
customers get fraud by some cheater then they also don’t believe honest merchants and hesitate in buying their
products.
Affiliates suffer from affiliate marketing when fraud and dishonest merchants place their ads on their sites.
In this way merchants place their ads on affiliate’s site by offering them high commission than others but
afterwards they don’t pay them enough commission by telling some problems. Also some merchants close
their programs without informing affiliates and without paying their commission.
Customers suffer from affiliate marketing by going to fraud and cheater’s sites. Customers buy their products to
benefit from them but don’t get expected results. Because always fraud people and cheaters are there where
ever money is concerned. Many cheaters attract customers to their sites and make them fool. It is very difficult
for customer to differentiate between fraud and genuine site.

